By Douglas Gritz
Last week Pulte Mortgage had a big company-wide meeting at their Denver office this month. This is always a great time to get headshot photography done for your corporate team. For businesses that have multiple offices scattered around the country (or world) it can be a challenge getting headshots of company staff that are consistent across the company because each office will work with a local photographer who has to do their best to match another photographer’s style. But every photographer’s equipment is different as are their styles, so it’s impossible to get a perfect match. A consistent look in your headshots, though, reflects on your company. Headshots that are dissimilar can make a company appear disorganized. You don’t want that.
So Pulte sourced a Denver photographer, aka, yours truly, while they had their management team in all in one place. I held several conference calls with them before hand to explain in detail my style. They confessed they had a lot of people on their management team that wouldn’t be in any danger of winning a beauty contest. They wanted to know what techniques I had that could mitigate things like double chins. That and other issues they were concerned about are challenges I deal with on all headshot shoots and so I have developed an assortment of techniques to deal with just about anything. I’ve written about a lot of them in this blog and I pointed them to some of my articles for detail.
For the actual shoot day, they had some tough constraints to work with. Timing was tight, which meant I had about four minutes to work with each person, including makeup. I typically like to have 15 minutes. So I had to shelve my usual headshot coaching routine and do what I could to dial in great expressions quickly.
Additionally, they wanted a group photo. They was originally supposed to be after the headshots, but about five minutes before that was to start I was informed that the group shot needed to happen before the headshots. I already had my lights or camera set up and settings dialed in for the headshots. So I had to quickly dismantle some of this and reposition in another room for a group shot, then bring it all back to the previous room to be ready again for headshots. Yikes!
Somehow I was able to make it work. Phew!